USA Rice Launches New Consumer Newsletter
By Michael Klein, USA Rice
ARLINGTON, VA -- As the 29th National Rice Month kicked off this week, USA Rice added a new consumer outreach program to its arsenal, the Think Rice Newsletter. "Farmer stories are one of the most powerful tools we have to help us promote U.S.-grown rice and connect with consumers who more and more want to know 'the story of their rice,'" explained Robbie Trahan from Crowley, chair of the USA Rice Domestic Promotion Committee.