Jazzmen Rice: New Orleans Rice is Music For Your Mouth (with video)

 By Kenny Lopez, WGNO-TV, New Orleans

CROWLEY - After 12 long years of testing, evolving, and improving this unique strain of aromatic Jasmine rice, the Louisiana State University Agriculture Center, with the help of senior rice breeder Dr. Steve Linscombe, felt they had finally developed a strain that could compete head-on with the famous Thai Jasmine rice in aroma, texture, and taste.