Long-time Louisiana farm radio and television broadcaster Don Molino received the Radio Lifetime Achievement award from the Louisiana Association of Broadcasters Tuesday.
Molino has been a staple on radio stations across Louisiana for 35 years with the Louisiana Radio Network. He also co-hosted the weekly television show "This Week in Louisiana Agriculture" for nearly 10 years.
His voice is instantly recognizable and has been a trusted source of information for farmers across the state.
"Don Molino is national quality, and he's been been part of the culture and the fabric of our state for almost four decades," said Jim Engster, owner and president of the Louisiana Radio Network.
Engster is quick to point out that Molino's career started in the major market of Dallas - Ft. Worth, but he instead chose to settle down in Louisiana.
"We hear him, we know him and we love him, but we don't often appreciate the fact that Don could have gone in any number of ways in his career," Engster said. "He chose to go in our direction, and we have benefited immensely from the fact that he made that choice."
Molino maintained a close relationship with the staff of the Louisiana Farm Bureau Federation throughout his career, working closely with former Farm Bureau communications professionals Regnal Wallace and Michael Danna. That relationship continues today.
"When I look at all of the people who have helped me in my career, there is one guy who is head and shoulders above the rest," said Louisiana Farm Bureau Director of Information and Public Relations Carey Martin. "That guy is Don Molino."
The award was presented during LAB's annual Prestige Awards ceremony at the L'Auberge Casino Hotel in Baton Rouge.