Story by the High Plains Journal
The Bayer Issues Forum underwent a name change this year.
This pre-Commodity Classic gathering of agricultural media is now the Bayer AgVocacy Forum. The name change reflects a change in the industry, where production agriculture is conversing with a new diverse population of consumers than ever before.
And the conversation has to move from the field to the urban centers to bridge the disconnection between those who raise the food and those who consume it.