By Fran Howard
Agri-Pulse
The rice industry has been trying for years to prevent products made from riced or crumbled vegetables from being labeled as rice and even from being displayed in the same supermarket aisle as rice products. The industry has scored a few wins.
“We’ve said from the beginning, rice is a grain, not a shape,” says Robbie Trahan, Louisiana rice miller who chairs USA Rice’s Domestic Promotion Committee. If someone wants to eat cauliflower crumbles, that’s fine. But don’t call it rice. It isn’t.”